Customer Service Excellence: We strive daily to ensure all our customers' experience the best possible service imaginable.

Community: We believe that we are part of a larger community where all people are treated the same, with honor, respect, and love.

Integrity: Our business is built on honesty and consistency of uncompromising faithfulness to strong moral principles and our values.

Innovation: Consistent pursuit of adding value to our customers by offering great experiences and amazing desserts.

Give: It is better to give than it is to receive. We give back into our community in which we serve.

Quality: If we don't WOW you, we've failed you.